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Elevating Elegance: A Modern Guide to London Wedding Planning

Updated: Mar 14

Welcome to the world of cool and elegant London wedding planning, a city where modern trends meet timeless elegance. For couples seeking perhaps a more non-traditional celebration, this guide unveils the secrets to curating an unforgettable wedding experience that reflects the unique story of your partnership. As you embark on this journey of sophistication, style, and unparalleled romance, here are a few factors to consider when planning your wedding day.

London wedding planning couple standing in a London street
Photo by The Curries

Setting the Scene for London Wedding Planning: Choosing the Perfect Venue

In the heart of London wedding planning, the venue is your canvas. Opt for iconic locations like the Shard's Sky Garden or a chic warehouse in Shoreditch. Consider unique spaces that reflect your style, offering a blend of modern luxury and urban allure. Some of my favourites that I've created cakes for include the Painted Hall at the Royal Naval College in Greenwich, The Ned in the City, The Royal Automobile Club on Pall Mall or the opulent Kimpton Fitzroy in Russell Square.

wedding couple embracing in front of St Paul's Cathedral London
Photo by Guiseppe Blundo

Wedding couple walking on the South Bank opposite Big Ben and Houses of Parliament, London
Photo by Miranda Anderson

Curating Your Aesthetic: Defining Modern Elegance

Modern elegance is about more than just aesthetics; it's a lifestyle. Embrace sleek lines, bold colour palettes, and avant-garde decor. Work with a visionary wedding planner to translate your vision into reality, ensuring every detail resonates with your modern and chic taste. London has always embraced a diverse range of cultures and aesthetics, so use this variety as inspiration for your wedding day.

The Couture Experience: Finding Your Dream Attire

In the realm of wedding planning in London, attire is an art form. There are 100s of bridal shops in London, but who says you have to go with something traditional? Explore boutiques in Mayfair and Chelsea for couture dresses and bespoke suits. Consider non-traditional colours and avant-garde designs that showcase your individuality.

wedding couple in Painted Hall, Greenwich
Photo By Gomes Photography

Tech-Savvy Invitations: Making a Digital Statement

Modern couples are embracing technology for their wedding planning journey. Send digital invitations that are not only good for the environment, but also set the tone for a contemporary celebration. Explore innovative electronic platforms that allow guests to RSVP with a simple click.

Beyond Wedding Flowers: Elevating Floral Design

Move beyond traditional floral arrangements and embrace statement blooms. Instead of flowers such as roses, think orchids, proteas, and bold foliage. Work with a florist who understands the art of floral design to create centerpieces and bouquets that capture the essence of a modern romance. If you're not able to source more unusual and non-native fresh flowers, consider using faux artificial wedding flowers. You can read my blog post about the pros and cons of each here

artificial wedding flowers at 1 Lombard Street, London

bride standing in front of wedding flower arrangement at Grove House, Roehampton
Photo by Claire Johnson Photography

Gastronomic Delights: Elevating Your Culinary Experience

London is a culinary haven and a literal melting pot of the world's different cuisines, and your wedding menu should reflect that. Collaborate with renowned chefs to create a gastronomic experience that tantalizes the taste buds. Consider fusion cuisines, interactive food stations, and unexpected pairings to delight your guests. Think about incorporating cuisines that reflect your heritage or your favourite place to holiday. How about family-style dining at each table to encourage guests to interact with each other, or even just choosing one stella dish while guests are seated and then various snacks throughout the day.

plate of gastronomic food

Mixology Mastery: Crafting Signature Cocktails

Elevate your bar experience with mixology mastery. Create signature cocktails that tell your story through flavours, reflect your personality and have names that tie in to your wedding theme. Think beyond the classic champagne toast and embrace innovative concoctions that leave a lasting impression. Also consider what time of year the wedding is and leaning into different flavour combinations to suit.

wedding cocktails

Capturing Modern Moments: The Importance of Wedding Photography

For modern couples, photography is an art form that extends beyond posed portraits. Hire a photographer with a keen eye for capturing candid moments and artistic compositions. Consider pre-wedding shoots in iconic London locations for a touch of urban romance. From the stunning views of Big Ben, iconic locations like Tower Bridge or Battersea Power Station, or cool graffitti-lined alleyways, there are architectural backdrops to suit everybody.

wedding couple standing outside The Ned, London
Photo by Corina Photography

Modernizing Traditions: The Wedding Cake Redefined

My favourite part of the wedding, obviously. Ditch the conventional tiered cake and opt for a modern masterpiece. Collaborate with avant-garde cake designers who can turn your dessert into an edible work of art. Think metallic accents, geometric shapes, and unexpected flavours that defy tradition. I always encourage my clients to be adventurous and don't just settle for something mainstream. This is your chance to have a wedding cake that will truely stand out from the crowd and leave a lasting impression on your guests. I love using abstract colour on the cakes that I design, which can perfectly compliement colours used in other elements of your wedding. All of the fab architecture in London is also perfect for providing inspiration for the design of the wedding cake

3 tier wedding cake decorated with shades of pink watercolour effect and gold leaf, set up at Kimpton Fitzroy Hotel, London

2 tier wedding cake with concrete effect, textured abstract colouring, moulded chocolate topper

couple cutting a 3 tier wedding cake at Morden Hall, London
Photo by Josephine Elvis Photography

Creating Lasting Memories: Beyond the Wedding Day

As you venture into the final stages of wedding planning in London, focus on creating experiences that extend beyond the wedding day. Consider unique favours, interactive guest activities, and even planning a post-wedding event to keep the celebration alive.

After the reception has ended, the after party begins! If your venue has a loud music policy, how about a silent disco, or if you're near to one of your favourite clubs, think about booking an area there. If you don't want something quite as energetic, then putting on a late night movie or hiring a comedian is a unique and unexpected after party idea.

girl dancing at a party

In the realm of wedding planning in London, the possibilities are as vast as the city itself. Modern elegance, non-traditional flair, and an unwavering commitment to your unique love story are the keys to curating an unforgettable celebration. We invite you to share your thoughts and experiences in the comments below. How do you envision your modern wedding in the heart of London?

Your journey towards a sophisticated, elegant, quirky celebration begins here. Cheers to love, style, and the art of crafting the perfect wedding in the heart of London!


Simon's Bakery is located in Tooting, south London, and I deliver across London, Surrey, Sussex, Buckinghamshire, Hertfordshire, Bedfordshire and beyond. I design luxury modern bespoke ganache and buttercream wedding cakes and bespoke cakes, characterised by a using abstract colour, a clean precise finish with sharp edges, and other modern cake design techniques to create interesting textures and shapes.

I draw on my years of cooking and baking experience to cakes that not only look stunning, but also taste amazing, experimenting with wedding cake flavours and texture combinations to create a memorable taste sensation.

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