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  • Writer's pictureSimon

Choosing A Wedding Cake A Little Different From The Norm

Updated: Sep 28, 2023

Hopefully the fact you're reading this post means you've been drawn here because you want a wedding cake a little different from the traditional style of wedding cake.

How much importance you give to your wedding cake compared to all of the other aspects of your wedding is totally down to personal preference, but hopefully if you're reading this article it means you're on my website and you're exploring the idea of have a more deisgn-led bespoke wedding cake.

Gone are the days when the wedding cake was a few tiers of a thick fondant-covered fruit cake standing on top of plastic pillars with a model of a wedding couple on the top. For many weddings they are now part of the overall creative offering for the whole event.

Now more than ever it's easy to find inspiration online for your wedding cake using sites such as Pinterest and Instagram. While these are great resources, it can lead to couples becoming a little lazy in how they choose the cake, simply picking an image that they like or thinking back to a recent wedding they may have been to, and asking a cake maker to replicate it.

For a lot of cake designers they can find it difficult to step away from imitation because of the insistency of the couple or because they are still in the process of experimenting with their creativity and finding their own style.

As a cake designer who specialises in a more contemporary style of Swiss meringue buttercream cake incorporating abstract elements and moulded wafer paper, when a couple send me a picture of a cake they want me to copy, I will always challenge them to really think about aspects of the cake they like. e.g. the colours, types of flowers, shape etc, and how these aspects can be combined with the particular mood or theme of their own wedding. One of the reasons I enjoy my work so much is being given the opportunity to flex my creative muscles and challenge myself to create something unique to a client.

As human beings we naturally want to fit in with the norm or the majority and choosing a wedding cake that looks similar to something that's been made for another couple is an extension to this. However, I will always pose the question to couples that wouldn't they rather have a cake that did stand out from norm, incorporated their own style or quirks, made their guests go 'wow!' and have them talking about it for months afterwards (in a complimentary way of course 😉)?

The wedding cake design process is very much a two-way interaction. I will ask a couple to send through any colour palettes or mood board they may have, and ask them for any other inspiration they've collected. From there I will draw up a number of sketches showing variations in design, height and tier configurations.

Once I've had feedback, there will be some tweaking until we settle on a final deisgn. I want to reach a point where the both myself and the couple are happy that will receive a wedding cake that meets (and hopefully surpasses their expectations) while being unique to their event.

Please get in touch if you are planning your wedding and are interested in a more design-focused wedding cake. I look forward to working with to create something unique and fabulous.


Simon's Bakery is located in Tooting, south London, and I deliver across London, Surrey, Sussex, Buckinghamshire, Hertfordshire, Cambridgeshire, Suffolk, Essex and Norfolk. I design luxury modern bespoke Swiss meringue buttercream and ganache wedding cakes and event cakes, characterised by a clean precise finish, with sharp edges, a bold use of colour and other modern design techniques to create interesting textures and shapes.

I draw on my years of cooking and baking experience to cakes that not only look stunning, but also taste amazing, experimenting with flavours and texture combinations to create a memorable taste sensation.

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